Your name as a valuable asset – Reid Trautz

October 2002

Does your receptionist answer the telephone, "Law Office?" Does Ford or General Motors respond, "Automobile Manufacturer? Of course not! They understand the value of name recognition or branding. If your office responds with "Law Office" then you've lost an a golden opportunity to institutionalize your name. You want people to remember you! Your name is a valuable asset so don't squander the opportunity to distinguish yourself from every other solo in town.

Reid F. Trautz Practice Tip of the Week #157
Practice Management Advisors Committee of the ABA Law Practice Management Section ABA Solosez

Published On: 
10/03/2002

This Monthly Format is listed under the following categories:

Sub Title: 
October 2002