Your name as a valuable asset
Note: There are 3 articles this month:
October 2002 Issue No. 155a
Your name as a valuable asset – Reid Trautz
Does your receptionist answer the telephone, "Law Office?" Does Ford or General Motors respond, "Automobile Manufacturer? Of course not! They understand the value of name recognition or branding. If your office responds with "Law Office" then you've lost an a golden opportunity to institutionalize your name. You want people to remember you! Your name is
a valuable asset so don't squander the opportunity to distinguish yourself from every other solo in town.
Reid F. Trautz Practice Tip of the Week #157
Practice Management Advisors Committee of the ABA Law Practice Management Section ABA Solosez
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Ed Poll, author of Attorney & Law Firm Guide to The Business of Law, 2nd ed., is available as a speaker for law firms, law departments and bar association meetings. Contact Steve at Markman Speaker Management, (781) 444 7500 or smarkman@markmanspeaker.com.
Time for a coffee break? Visit Ed's On-Line Book Store for other materials available to enable you to become more profitable or web log, and browse while you relax.
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