“You don’t see many stories about legal firms making change work! Help is on the way. Ed Poll’s book is a must read for any leader who wants to win at the great game of business!”
– Terry Paulson, PhD, columnist, business speaker,
and author of They Shoot Managers Don’t They?
I. Starting Off on the Right Foot
Opening Your Own Office: What Will It Cost?
How to Write an Engagement Letter: Avoiding Problems from the Start Collaborate with Clients on the Budgeting Process
II. Finance and Profitability
Making Money: Your Practical Guide to Profit™
How to Succeed in Collecting Your Fees
Being Smart about Accepting Credit Card Payments
Can Your Firm Afford You? A Profit-and-Loss Equation for Associates
Rate-Raising Strategy: How to Increase Your Fees
Outsourcing: An Inroad into the Cost-Reduction Quandary
III. Practice Support: Staff and Services
Even the Lone Ranger Needed Tonto: Support Staff for Solo Practices
Putting a Virtual Assistant on Your Team
Special Caveats for Special Appearances
Coaching for Lawyers: Helping You Set and Achieve Your Goals
Overcoming Common Hurdles to Coaching
IV. Successful Client Relationships
Transforming Your Practice: Providing Value, Not Time
Exceeding Expectations: Creating More Value for Your Clients
It Is the Client: How to Manage Key-Client Marketing
Do You Know Who -and Where – Your Biggest Clients Are?
Is Client Service Unprofessional? The Real Definition of Marketing
V. Technology Tools and Tactics
Buying New Technology: Making Sure You Get the Return on Your Investment
Staying in Touch: The Power of E-mail
Cell Phones: A Great Technology or the Latest Per Se Negligence?
Technology Challenges in Law Firm Mergers: Critical Factors for Integration
Look Before You Blog: Without a Strategy, You’ll Waste Your Time
A Note of Virtual Caution: Technology’s Advantages Have a Cost
VI. Practice Planning and Management
Identifying Malpractice Trouble Spots
Productizing Your Practice: Making Service Tangible
The MDP Question: How Are Client’s Needs Best Served?
It’s Not If, But When: Disaster Preparedness and Planning
Enlarging the Scope of Disaster Plans
Moving On: Ways to Transition a Practice
The View from One Crystal Ball