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LawBiz® TIPS – Week of December 16, 2014

LawBiz(r) newsletter

Paula and I wish you a Healthy and Happy Holiday Season with your loved ones. We have so much to be grateful for! ~ Ed

Paula and Ed, Happy Holidays 2014

holly Holiday Special ALL December One-time coaching session with me AND a copy of my book Life After Law (see below).

Ed signature

Marketing: Keep the Personal Touch in the Mix

It's easy enough these days to hide behind your computer screen, iPad screen, or cell phone screen and engage in what passes for new client recruitment. But don't!

Social media - whether it encompasses blogging, a LinkedIn or Facebook page, a Twitter post, or any number of other new iterations - constitutes a powerful marketing tool for lawyers by combining personalized observation with facts and insights from the lawyer's area of focus to help create new client relationships.

However, it is important to understand that social media should not be used to actively recruit new clients. Rather, social media should be used to expose you and your services to people who might need your expertise and will thus choose to engage your services. The ABA's Commission on Ethics 20/20 Working Group on the Implications of New Technologies recommended in 2011 that social networking should not be used to solicit clients and should be viewed as general communication to educate potential clients.

This is as it should be. From blogging to social networking, technology has given lawyers more marketing tools than ever. There is a real danger, however, in becoming so infatuated with the tool that you forget the objective. Marketing legal services isn't about speed or worldwide presence. It remains fundamentally about identifying the people most likely to hire you for the work that you want to do, communicating with them to let them know who you are, and developing close relationships with these people so that they choose you to be their lawyer.

Social media relationships are no substitute for in-person relationships and more personal contact. Never forget that personal contact at meetings, on the phone, and through handwritten notes remain effective outreach tools. Using such methods today, when so many lawyers are scurrying about online, becomes a differentiating factor that gets a lawyer noticed. And getting noticed - with social media use as a key strategy but not the only one - is the foundation of effective marketing.

Brought back by popular demand...

Special One-Time Coaching Session

With Ed Poll, Principal, LawBiz Management

Ed Poll's Coaching Program

Holiday Special!



For the lawyer in your life, start the year right.

To Order:

or order online at

Special one-time coaching session with Ed (normally available only as part of the full six-month package) and a copy of Life After Law.
Note: This is a one-time offer with limited availability. First come, first serve.

About Ed:

- Lifetime Achievement Award, State Bar of California (LPMT)
- Fellow, College of Law Practice Management
- Board Certified Coach to the Legal Profession, SAC
- Member of the Million Dollar Consulting. Hall of Fame
- Learn more About Ed, his Coaching Program and his Books & CDs


Marketing: Keep the Personal Touch in the Mix

Special One-Time Coaching Session with Ed AND his book Life After Law - $275

LawBiz® Registry: Buy or Sell Your Practice

Ed Poll on YouTube

Buy or Sell Your Practice 

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New Life After Law Coaching Program



"I felt 'stuck,' but I didn't know how to market myself to clients or to other firms. Ed provided a solid rounding of me to evaluate my current situation and a platform from which I could start growing my own practice."

San Francisco, CA

"I look at Ed as my business partner now-my once a week essential business meeting to take the pulse of my practice. During our one-hour phone conversations, we hash out the larger and smaller business challenges of my law firm. I always come away from those conversations enlarged, challenged, and sometimes even quite shaken, but with the tools necessary to move forward down the path he and I are constantly redefining for me and my firm."

Northern California


Ed Poll, LawBiz® Management   |   |   |   |


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