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LawBiz® TIPS – Week of February 11, 2014

LawBiz(r) newsletter

One's personal brand needs to be consistent with your clients' experience. Thus, CVS just announced that it was removing all tobacco products from their stores. After all, how can tobacco coexist with "wellness and beauty," their stated path to being a health care company. Failing to be consistent creates confusion amongst customers. What is your marketing mantra, your reason to be hired? Are you consistent with all your clients? Make sure there is no conflict between what you say and what you do.

On March 27th, I will be in Chicago and invite you to join me for breakfast at 8 a.m. Write or call for further details. And while there, consider attending the ABA's TechShow at the Hilton Hotel on Michigan Avenue.

Ed signature

State of the Law Profession Address

On the heels of the State of the Union address, it seems relevant to look at the state of the law profession.

Some people focus on the negatives: significant reduction in overhead, causing larger law firms to run with little additional "fat," or overhead, to trim; fewer overall lawyers due to layoffs and stagnant hiring; declining personal earnings; and declining interest in entering the profession, undoubtedly due to the preceding factors.

Nonetheless, there are many reasons to be optimistic about the future. Despite some less-than-ideal economic conditions, I believe that the possibility to thrive is right in front of us.

I'm old enough to remember more than one cycle in our economy. Remember the 1950s and 1960s, when we were on the verge of economic fascism in this country with a centralization of economic wealth in four companies: AT&T, IT&T, GM, and GE? None of these companies is with us today in the same form. AT&T was broken up by the government as a monopoly; IT&T is no longer to be seen; General Motors went into bankruptcy and restructured itself; and General Electric is not the same company it was. These companies faltered. They became too large to operate. They had to break up; the survivors had to develop new customer bases in order to start growing again.

Similarly, there will be changes in the legal profession, which means that there will be opportunities for savvy lawyers to lead those changes. Lawyers who pay close attention to the needs and wants of their clients and who embrace technology to reduce the costs of operating and pass those savings on to clients will thrive.

"The only thing that is constant is change" is an old-but apt-saying. And, certainly, it is exciting and energizing to live in times of change.

LawBiz® Special Report Series

Learn how to grow your practice and profits

LawBiz Special Report Series

until March 1
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It's never been more challenging to succeed at the Business of Law®.

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Learn how to grow your practice and profits while adding value to your billings and services. Develop the right relationship with a good banker. Learn about disaster planning as a vital business planning endeavor. Make profitable decisions concerning every part of your law business.
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This Package Contains 4 Special Reports:

  1. Law Firm Fees & Compensation: Value & Growth Dynamics

  2. The Successful Lawyer-Banker Relationship

  3. Disaster Preparedness & Recovery Planning for Law Firms

  4. Business Competency for Lawyers


State of the Law Profession Address

LawBiz® Special Report Series - $99 Special!

Video: Compensation Model for Small Firms


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Ed Poll on YouTube

Compensation Model for Small Firms 

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New Life After Law Coaching Program



"Ed educated me on how to implement a plan for the management of my law offices, which I have set up in Santa Monica. With his help, I was able to conceive and put into effect a business plan which promises not only to simplify my business, but to make it more profitable as well. He readily pinpointed my needs and offered sage advice on what I could do to rectify the problems that I have been facing. For this, I am forever grateful and will highly recommend him to anyone who asks."

Santa Monica, CA

"I decided to "go solo" and start my own practice after being a senior associate at a large national law firm. I started in temporary office space with a secretary and one associate attorney. I retained Ed Poll to provide comprehensive consulting and guidance in establishing my permanent office. He knew from day one how to re-shape my thinking from being a day-to-day lawyer into being in charge of a business. Ed knew the right questions to make me answer. Ed has taught me virtually everything I know about formation, planning, and now management of a successful law firm. I would enthusiastically recommend Ed Poll for retention as a consultant in connection with any aspect of law practice management."

Los Angeles, CA


Ed Poll, LawBiz® Management

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