Browse Archives | Subscribe | Home

LawBiz® TIPS – Week of December 9, 2014

LawBiz(r) newsletter

Reports indicate that more jobs have been added to the legal profession in recent weeks and months. But the changes are small. The economy is improving in larger numbers than is the case with the legal profession.

The increased use of technology in the legal profession is responsible for greater efficiency, lower cost and lower attorney count ... And the increased use of technology will continue to alter the delivery of legal services. In fact, some familiarity with technology is now part of the definition of "competence" in the ABA Model Rules of Professional Competence.

While lawyers do not have to be on the "bleeding edge," they can no longer hide under the umbrella of "that's the way we've always done it...."

Holiday Special ALL December One-time coaching session with me AND a copy of my book Life After Law (see below).

Ed signature

Freebies Buy Loyalty

Free shipping has become something of an expectation among customers in the retail world, and retailers are increasingly willing to oblige, according to a May 2014 Chicago Tribune article by Danielle Braff. No surprise there. Stores deliver what customers want, and customers want freebies.

Clients, too, want freebies, and many lawyers are willing to oblige them.

There are small costs associated with each case, called internal costs, which are part of the operation of the office. These costs include photocopying, postage, telephone, and fax. Many firms charge clients for these costs, and many other firms charge clients for these costs plus a markup. For example, if the hard cost for copying is 7.5 cents per page, the firm may charge 10 to 25 cents per page in an attempt to make a little extra money.

More and more firms, however, are not only not charging a markup, they are not charging for these costs at all. Many clients are beginning to object to these not-so-subtle costs, and competitive pressure is forcing lawyers to revisit this issue.

The trend is toward the philosophy that these costs should not be a profit center. In the corporate world, they are part of overhead and part of the sales price for the products or service. In the lawyer's world, too, charging for these costs has become a less acceptable way of raising the fee.

Many lawyers are using their lack of charging for these costs as a marketing ploy, making sure that clients know that there will be no charge for these costs. This is a good tactic because clients can't appreciate what they don't know has been given to them. And when clients do know about freebies, the law firm is sure to receive back in repeat business what it has expended in internal costs.

Brought back by popular demand...

Special One-Time Coaching Session

With Ed Poll, Principal, LawBiz Management

Ed Poll's Coaching Program

Holiday Special!



For the lawyer in your life, start the year right.

To Order:

or order online at

Special one-time coaching session with Ed (normally available only as part of the full six-month package) and a copy of Life After Law.
Note: This is a one-time offer with limited availability. First come, first serve.

About Ed:

- Lifetime Achievement Award, State Bar of California (LPMT)
- Fellow, College of Law Practice Management
- Board Certified Coach to the Legal Profession, SAC
- Member of the Million Dollar Consulting. Hall of Fame
- Learn more About Ed, his Coaching Program and his Books & CDs


Freebies Buy Loyalty

Special One-Time Coaching Session with Ed AND his book Life After Law - $275

LawBiz® Registry: Buy or Sell Your Practice

Ed Poll on YouTube

Buy or Sell Your Practice 

Twitter Facebook Linked In YouTube
New Life After Law Coaching Program



"Ed educated me on how to implement a plan for the management of my law offices, which I have set up in Santa Monica. With his help, I was able to conceive and put into effect a business plan which promises not only to simplify my business, but to make it more profitable as well. He readily pinpointed my needs and offered sage advice on what I could do to rectify the problems that I have been facing. For this, I am forever grateful and will highly recommend him to anyone who asks."

Santa Monica, CA

"Ed Poll recently assisted me in valuing and restructuring my law practice. I had built what I thought to be a sound business in my solo professional practice, and wanted above all to maintain what had been built for the sake of staff and clients, but yet remove myself from active practice management. Ed was instrumental in assisting me to create, negotiate and document a transaction that implemented my intended result and that will pay me handsomely for what I have built.

...I would highly recommend the services of Ed Poll to anyone in need of assistance with understanding their business, improving its operations or valuing it for sale or transition to some other operational format."

DMG, R.N., J.D.
Austin, TX


Ed Poll, LawBiz® Management   |   |   |   |


©2014 LawBiz® Management. All rights reserved.

This LawBiz Tips E-Zine is categorized for the following audience(s):

This LawBiz Tips E-Zine is listed under the following categories: