Browse Archives | Subscribe | Home

LawBiz® TIPS – Week of July 29, 2014

LawBiz(r) newsletter

The lesson from this year's Tour de France and all endurance competition is that you should never stop looking for opportunities to succeed. You can't control or anticipate what's going to happen to other competitors, but you can make sure you're aware and prepared to seize on opportunities when they present themselves.

The expression "s..t happens" can be the metaphor for the bad weather and crashes at the Tour ... But "staying in there" is key to success. Whether illness, bad luck or strong competition, winners hang in and persevere. I've enjoyed watching the Tour this year, more than ever before. And my forced recovery has given me the time to do so. I hope all is well with you.

Ed signature

Advertising Should Create Friends, Not Enemies

Alienating a whole industry is not a good outcome of any advertising. A Texas law firm learned this lesson the hard way.

According to Debra Cassens Weiss in a June 2014 article entitled "Law Firm Apologizes to Truckers for 'Serial Killer' Ad," Villarreal & Begum, a personal injury law firm, ran an ad in Maxim magazine featuring the words "serial killer" above a picture of a truck cab. The copy then discussed the number of deaths and injuries on highways as a lead-in to advertising the firm's services. Truckers were so angry that truck stops stopped selling the publication. Both the law firm and the magazine found themselves apologizing.

It is interesting how many politicians, movie stars, CEOs, etc., can't manage to think before they speak. The newspaper is full of stories of people backtracking from words not so carefully chosen. A sampling includes the following: Don Imus, racist comment about Rutgers' women's basketball team; Rush Limbaugh, sexist comment about a Georgetown Law student; and Mel Gibson, anti-Semitic comment.

Granted, it is not always easy to think before you speak. Speech is a very in-the-moment type of activity. Advertising, on the other hand, has an advantage over regular speech in that a person who is advertising has the benefit of time to carefully consider the message. And careful consideration is critical.

The purpose of advertising is to gain clients, admirers, friends. If your advertising is creating enemies-or, just as bad, alienating potential clients - well, you have not done your job well.

Advertising is important. It is a vehicle to spread the message about your firm. Since the purpose of advertising is to make others think highly of your firm, your money is not well spent if you do not accomplish that goal, and, worse, the success of your firm is at risk.

Thus, a good rule is not only to think before you speak but also to think before you approve that advertisement.

Ed Poll's Life After Law

What Will You Do with the Next 6,000 Days?

Life After Law

until Sept 1
(reg. $49)

To Order:

or order online at


With an eye on balancing the professional and personal fronts, Ed guides readers through the steps:

  • Choosing retirement on your own terms

  • Guarding clients' welfare in the event of disability or death

  • Transferring client and rainmaking responsibilities

  • Charting an exit from a multi-partner firm

  • Strategizing the sale or closure of a practice

Plus, you'll find essential counsel on how to guard your retirement nest egg and create a fulfilling post-practice life! Learn more.


Advertising Should Create Friends, Not Enemies

Life After Law - 30% OFF!

Video: What Changes The Way You Practice Law?

(Click image to view)

Ed Poll on YouTube

Video: What Changes The Way You Practice Law? 

Twitter Facebook Linked In YouTube
New Life After Law Coaching Program



"In the short time that Ed has been coaching me, his comments and guidance have been invaluable. Within weeks, he has improved my self-confidence immeasurably, guided me to run my law practice more like a business and most importantly, helped me obtain my goal of increasing my income while decreasing the time I spend working. It is a joy and pleasure working with Ed and I look forward to each coaching session. My only regret is that I did not start with you sooner."

Atlanta, GA

"I was initially reluctant to expend the money for Ed Poll's strategic planning session, but knew that in order to grow in an organized manner, I needed to spend the time in a one-on-one session. By the end of the first hour of our session, Ed helped me formulate a plan which, when implemented, resulted in an amazing return on the investment of the session. Ed then proceeded to analyze my financial statements and helped me to see my business in strictly financial terms - something us attorneys don't normally do. If we had concluded our session then, I would have felt that it was extremely worthwhile and would have felt that I had received my "money's worth." But I have now used Ed as my business coach for the past two years and have been extremely impressed with his practical approach to the practice of law. With Ed's encouragement, I find myself coming up with creative ideas regarding how to grow my business. I now feel that I can engage in the business of law, leaving my team to engage in the practice of law."

London, England


Ed Poll, LawBiz® Management   |   |   |   |


©2014 LawBiz® Management. All rights reserved.

This LawBiz Tips E-Zine is categorized for the following audience(s):

This LawBiz Tips E-Zine is listed under the following categories: