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LawBiz® TIPS – Week of September 25, 2018

Your Law Firm NEEDS a Website. Here's Why...

The website is an important element of any marketing program and a singularly important communication vehicle.

For your site to be effective, however, it must be reviewed and updated frequently, which includes adding fresh content and making sure that it represents the types of services and solutions that you can provide. It should not be just a static electronic brochure. Make sure that it represents you well in how you want to be seen by clients and prospective clients.

Consider carefully the design, its presentation, color palette, use of internal links, and, of course, its content to be sure that it reflects your practice at its best. Avoid fancy graphics and complex navigation.

If you do not have a website, you should put one up immediately. Clearly, in today's world, you need to have a website. The design cost may be as little as a few hundred dollars or as much as $10,000, depending on the nature of your practice and the level of sophistication of your prospective clients; the greater their sophistication, the greater must be the sophistication of your site. And, depending on your prospective clientele, you may add the more sophisticated, and more expensive, intranet capabilities as well so that clients can securely access certain information about their matters on the site.

Note also that if your practice is not large enough to have an in-house person who can do the job, there are monthly or yearly site-maintenance services, which should include periodic, but simple, changes to the site.

A word of caution about the content on a law firm's website: Remember your professional responsibilities. The rules governing professional conduct and advertising vary greatly from state to state. Websites that openly provide advice and/or solicit clients may be subject to disciplinary regulation, and many states are extending jurisdiction to lawyers who have no presence in their state other than on the Internet.

For more for information or ideas contact Scott Herman at WebEditor Design Services, Inc.



Your Law Firm NEEDS a Website. Here's Why...

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LawBiz® Registry: Buy or Sell Your Practice

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"Ed educated me on how to implement a plan for the management of my law offices, which I have set up in Santa Monica. With his help, I was able to conceive and put into effect a business plan which promises not only to simplify my business, but to make it more profitable as well. He readily pinpointed my needs and offered sage advice on what I could do to rectify the problems that I have been facing. For this, I am forever grateful and will highly recommend him to anyone who asks."

Santa Monica, CA

"Ed Poll recently assisted me in valuing and restructuring my law practice. I had built what I thought to be a sound business in my solo professional practice, and wanted above all to maintain what had been built for the sake of staff and clients, but yet remove myself from active practice management. Ed was instrumental in assisting me to create, negotiate and document a transaction that implemented my intended result and that will pay me handsomely for what I have built.

...I would highly recommend the services of Ed Poll to anyone in need of assistance with understanding their business, improving its operations or valuing it for sale or transition to some other operational format."

DMG, R.N., J.D.
Austin, TX


Ed Poll, LawBiz® Management   |   |   |   |


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