Ed Poll's "Attorney & Law Firm Guide to The Business of Law®" Now Updated to Help Lawyers' Build More Profitable Practices

20th Anniversary of Classic Law Management Practice Guide Brings Updated 3rd Edition

LOS ANGELES, CA — April 21, 2014 — Nationally recognized legal management expert and author Ed Poll today announced the release of his latest book, Attorney & Law Firm Guide to The Business of Law®: Planning and Operating for Survival and Growth, Third Edition (American Bar Association, 2014). The book is the third edition of the popular guide, first released 20 years ago, which offers advice and guidance that helps demystify the process of operating a law practice.

Filled with practical advice to enable lawyers and firms be more effective with clients and become more profitable, the new book offers insights on a wide range of topics, from creating both business and marketing plans to effectively managing the firms’ finances, dealing with employees issues, and integrating technology. The book includes checklists and case studies to help attorneys move their firms, open a home-based practice and start a family law practice. Also included is a CD with templates for cash flow projection, profit and loss statements, and budget recap for revenue and expenses.

"I was asked by the ABA to update this book in order to have the most current information on law practice management available to lawyers and firms" said Poll. "Literally thousands of lawyers have benefited from this book since 1994. Now this information is available to the next generation of attorneys," Poll added.

Ed Poll is a nationally recognized law practice expert and author who has consulted to lawyers and law firms in strategic planning, profitability analysis, and practice development for over 20 years. The recipient of the California State Bar's Law Practice Management and Technology (LPMT) first Lifetime Achievement Award—named after him—Poll has authored more than 20 books, CDs and DVD collections on running a profitable law practice.

Published by the American Bar Association the new 480-page book includes a CD and is priced at $149.95, but is available through LawBiz Management for the special pre-publication price of $112.00 at the LawBizStore.com until May 1, 2014. The book will also be available as an eBook edition this spring.

About Ed Poll

Ed Poll, founder of LawBiz Management, is a nationally-recognized expert in law practice management. He helps attorneys and law firms increase their profitability by consulting with them on issues of internal operations, business development, and financial matters. Poll brings his clients a solid background in both law and business. He has 25 years’ experience as a practicing attorney, and has also served as CEO and COO for several manufacturing businesses. In 2010, he received the first ever Lifetime Achievement Award from the California Bar Association’s Law Practice Management and Technology Section.

Poll is the author of numerous publications that have become the definitive works in the field, including 20 books, CDs and DVD collections. His newest offerings are Life After Law: What Will You Do With The Next 6000 Days? (LawBiz Management, 2013) and The Attorney and Law Firm Guide to The Business of Law, Third Edition (American Bar Association, 2014). He has also authored books on business planning for attorneys, improving collections, buying and selling law practices, disaster preparedness and recovery, and exit strategies for legal practitioners. His offerings are available at LawBizStore.com.

Poll is a columnist for several publications geared to the legal community, including the Massachusetts Lawyers Weekly and Legal Management, and hosts regular webinars for West Legal Edcenter. He is also a fellow of the College of Law Practice Management. Poll earned BS and JD degrees from the University of California, Los Angeles, and an MBA from the University of Southern California.

About LawBiz Management

LawBiz Management is the nation’s leading firm dedicated to managing the Business of Law®. The company focuses on helping lawyers reach their goals and law firms improve their practices by increasing revenues, improving profits, and reducing the stress of the practice experienced by lawyers. Among the services offered are coaching, consulting, speaking and managing firm retreats. LawBiz Management also consults on the buying and selling of law practices.



Linda Popky